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Marketing Resources
Are you ready to begin marketing your products or services?
Books
  • Built In Social : Essential Social Marketing Practices For Every Small Business (658.872 Kor)
    Provides a step-by-step approach to building a social marketing channel that aligns your business with its ideal customers.
  • Content Chemistry: An Illustrated Handbook For Content Marketing (658.84 Cre)
    A practical explanation of modern marketing along with the specific actions to take to succeed on your own.
  • Content Inc: How Entrepreneurs Use Content To Build Massive Audiences And Create Radically Successful Businesses (658.872 Pul)
    Build your audience first, then create your product. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.
  • Digital Marketing For Dummies (658.872 Dei)
    Marketing has gone digital. Have you? How can you keep up? This book is sure to give you the competitive advantage you need.
  • How To Make Money With Social Media (658.872 Tur)
    An insider’s guide to using new and emerging media to grow your business.
  • Marketing Plans (658.802 McDo)
    How to prepare them, how to profit from them.
  • Marketing To Millennials (658.83408 Pad)
    Millennials make up the largest and most valuable market of consumers in the world. If you learn how to successfully market to them, you will benefit from their colossal spending power.
  • Never Be Closing: How To Sell Better Without Screwing Your Clients, Your Colleagues, Or Yourself (658.85 Hur)
    ,”This book isn’t just a catalog of techniques to wrestle money out of a client’s pocket. It’s a comprehensive strategy that starts with a well-researched process for identifying and solving problems.”
  • Online Marketing For Small Business (658.872 Doh)
    This book will demystify the world of online marketing and covers the key tools at your disposal: your website, blogs, Facebook, Twitter, Pinterest, LinkedIn and Google Plus.
  • Setting Up Your Business In The Cloud (004.6782 Bar)
    This book will walk you through setting up your business in the cloud.
  • Smart Pricing (658.816 Raj)
    Finally, a book on how to set prices in the domestic market and the increasingly competitive global market.
  • Social Media Marketing All-In-One For Dummies (658.872 Zim)
    This book is a how-to-guide for small business owneers who may have no knowledge about social media but are eager to learn how to market their business using the latest social media platforms.
  • The Handbook Of Mobile Market Research (658.83 Poy)
    The authors clarify the manner in which mobile devices are changing market research today and will continue to shape it in the future.
  • The New Rules Of Marketing And PR (658.872 Sco)
    How to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly.
  • The Zen Of Social Media Marketing (658.827 Kab)
    An easier way to build credibility, generate buzz, and increase revenue.
  • Twitter Marketing For Dummies (658.872 Lac)
    Learn how to use Twitter to communicate with your customers; build your network and use it to spread your message.
  • UnMarketing: Everything Has Changed And Nothing Is Different (658.802 Str)
    For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers etc). So why do we still keep trying the same stale marketing moves?
  • Visibility Marketing (658.8 Avr)
    The no-holds-barred truth about what it takes to grab attention, build your brand, and win new business.
  • What Customers Crave: How To Create Relevant And Memorable Experiences At Every Touchpoint (658.812 Web)
    While angry customers can quickly wreck a business, indifferent ones kill it more slowly. To survive, the most successful companies toss out the status quo, tap into customers’ desires - and deliver experiences that resonate with every type of customer.
Web Sites
  • eMarketer
    (www.emarketer.com)
    Provides market research and trend analysis on e-business and online marketing.
  • Idea Site For Business : Marketing Ideas
    (www.ideasiteforbusiness.com/marketingintro.cfm)
    Great marketing ideas for your small business.
  • Info Canada
    (www.infocanada.ca)
    A fee-based prospecting tool. Sales leads to over 1.2 million Canadian telephone verified businesses.
  • KnowThis.com
    (www.KnowThis.com)
    A leading information and resource website for those involved in marketing, market research, advertising, selling,promotion and other market-related areas.
  • Logos, created online
    (www.entrepreneur.com/services/logo)
    Choose from over 20,000 symbols to create a logo just right for your small business.
*Information provided by the Business Services Web page does not constitute a recommendation or endorsement by the Richmond Hill Public Library. Please read the Library's Disclaimer and Copyright Notice regarding linked sites. If you notice a broken link or wish to suggest a useful Web site, please contact the Business Librarian at 905.884.9288 x304 or e-mail jgirot@rhpl.ca.