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Market Research for Business
Do you know who and where your customers are? We have the resources available to help you assess your product or service, price your product, place your product in the right market sector and promote your product.
Reference Sources
  • Profile of Census Tracts in Toronto: Volume II [2006 Census] (Closed Reference 95-240)
    Decide on the best location for your new or expanding business by analyzing the 22 census tracts in Richmond Hill or other York Region municipalities.
  • Financial Post Markets: Canadian Demographics (Closed Ref 330.9710021 Fin)
    An easy to use reference guide on Canada’s cities, towns, census divisions, provinces and territories.
  • Toronto Business and Market Guide (Closed Ref 330.9713541 Tor)
    Demographics on businesses people and markets in the GTA.
  • Ontario Business-To-Business Sales & Marketing Directory (Closed Ref 338.7025713 Ont)
    ,”The ultimate sales and marketing tool,” this 3 volume directory is a great resource for competitive analysis or finding a niche in the market.
Magazines & Newsletters
  • Advertising Age
    This trade journal reflects trends in the advertising industry and consumer spending patterns.
  • Marketing
    Marketing identifies trends in marketing research, marketing statistics and company profiles for the Canadian market.
Web Sites
  • American Marketing Association : Toronto Chapter
    (www.ama-toronto.com)
    The AMA’s mission is to help marketers maximize their professional careers in a constantly changing marketplace.
  • Canadian Institute of Marketing
    (www.professionalmarketer.ca)
    An organization for marketing professionals in Canada.
  • Canadian Marketing Association
    (www.the-cma.org)
    Join the largest marketing association in Canada whose mission is to promote industry growth and provide educational and networking opportunities for members.
  • CARD
    (www.cardonline.ca)
    Canadian Advertising Rates and Data is now only available online. Find out costs involved in advertising in a specific trade journal
  • Direct Marketing Association of Canada
    (www.directmac.org)
    A forum for marketing professionals since 1963.
  • EMarketer
    (www.emarketer.com)
    ,”The first place to look for market research information related to the Internet, e-business, online marketing and emerging technologies.”
  • KnowThis.com
    (www.KnowThis.com)
    A leading information and resource website for those involved in marketing, market research, advertising, selling,promotion and other market-related areas.
  • Market Line
    (www.marketline.com)
    Whether you need a basic market snapshot or a detailed company SWOT analysis, you will find precisely the information you need. 30,000 companies, 3,500 industry profiles and 200+ countries. Fee-based.
  • Market Research.com
    (www.marketresearch.com)
    MarketResearch.com provides a comprehensive collection of global market research analysis reports from over 350 market research companies worldwide. Fee-based.
  • Marketing Research and Intelligence Association
    (mria-arim.ca)
    This site aims to be an authoritative voice for market research companies in Canada.
  • Marketing Resources Directory
    (www.marketingowl.com)
    Learn the the basics of marketing, marketing research and planning.
  • ReportLinker
    (www.reportlinker.com)
    a search engine offering access to 450 industries, 220 countries and 1.2 million downloadable public reports. Fee based.
  • Research and Markets
    (www.researchandmarkets.com)
    Gives access to priced global market research reports but useful information can be found in the abstracts and table of contents.
  • www.the-infoshop.com
    (www.the-infoshop.com)
    Infoshop partners with over 200 of the world’s leading market research firms and analysts to provide market research reports in all industries. Fee-based.
*Information provided by the Business Services Web page does not constitute a recommendation or endorsement by the Richmond Hill Public Library. Please read the Library's Disclaimer and Copyright Notice regarding linked sites. If you notice a broken link or wish to suggest a useful Web site, please contact the Business Librarian at 905.884.9288 x304 or e-mail jgirot@rhpl.ca.